during this year's macworld keynote, i was in three different chat conversations with a total of six other people. crazy to say the least, but entertaining to be sure. afterwards, all of my chat buddies commented on the new mini-ipod - "lame," "too spendy," "f*cking idiots," etc. i agreed with all of the above. one friend (and to be honest, i don't remember who it was) made the following observation: "well, that won't change the world."
for some reason, that comment has stayed with me. who do we expect apple to "change the world" a few times a year? we don't have those expectations of any other technology company out there... except for maybe the cell phone industry as a whole. apple's ability to change the world hasn't captured the marketshare, but rather they've only captured our imaginations.
the announcement of a 4G, $250, colored ipod was underwhelming - while they look good, and maintain the glorious interface - for an extra $50, you can triple your capacity. and price point is the biggest problems that ipods face in the market anyhow. so what were they thinking?
at the time i thought that it was just a notch in the evolutionary chain of the ipod. obviously there was a technological shift - and while they hadn't figured out how to make it marketable yet, it was the first milepost leading to the next true generation of ipods. while i won't buy one - i had hope that in the next year, they would've figured out how to make the new technology affordable.
well, today hp and apple announced a strategic alliance to deliver an hp-branded digital music player based on the ipod. personally, i can't wait to see it. apple sharing their interface and letting someone else figure out the price point and technological difficulties will be interesting if absolutely nothing else. it's an interesting shift in direction for apple - and while i have my doubts that hp can match the ipod's gorgeous industrial design, i think apple may be correct in ensuring the ipod/itunes long term viability.